Blockchain technologies in e-commerce: social shopping and loyalty program applications

Lim, Y. H., Hashim, H., Poo, N., Poo, D. C. C. and Nguyen, H. D. (2019) Blockchain technologies in e-commerce: social shopping and loyalty program applications. In: Meiselwitz, G. (ed.) Social Computing and Social Media. Communication and Social Communities: 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II. Series: Lecture notes in computer science (11579). Springer: Cham, pp. 403-416. ISBN 9783030219048 (doi: 10.1007/978-3-030-21905-5_31)

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Abstract

With the rapid advancement of cryptography and distributed computing systems, blockchain technologies are highly anticipated to transform many industries with better transparency, high security, and low transaction costs. However, the scalability and performance of blockchains are limiting their utility and suitability in online services, especially e-commerce. This paper provides a survey of blockchain technologies to highlight their benefits and challenges in online shopping. We, therefore, propose two blockchain-based e-commerce applications with detailed design guidelines: social shopping and loyalty program. The study contributes to the cumulative theoretical development of social computing and blockchains. It also provides a number of implications for academic bodies, platform operators, and developers of blockchain technologies.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Nguyen, Dr Hoang D.
Authors: Lim, Y. H., Hashim, H., Poo, N., Poo, D. C. C., and Nguyen, H. D.
College/School:College of Science and Engineering > School of Computing Science
Publisher:Springer
ISBN:9783030219048
Published Online:12 June 2019

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