Commercial Environment Analysis and Market Report

Acur, N. , Zhou, Q. and Pine, C. (2020) Commercial Environment Analysis and Market Report. Project Report. Telefonica/O2.

Abstract

This report, prepared for the Telefonica (02), presents the findings of the University of Glasgow’s analysis in relation to Darwin’s commercial environment, market and competitor landscape in order to guide the Darwin Innovation Group (Telefonica O2) leadership in developing their strategies in the fast-changing digital milieu, while keeping the social, environmental and market aspects front and centre, in order to enable cutting-edge technology development.

• Item Type: Research Reports or Papers (Project Report)
• Status: Published
• Glasgow Author(s) Enlighten ID: Zhou, Mr Qijun and Acur, Professor Nuran
• Authors: Acur, N., Zhou, Q., and Pine, C.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Publisher: Telefonica/O2