Stinkin' inconvenience! How consumers experience and respond to disgust

Atalay, A. S. and Press, M. (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

Full text not currently available from Enlighten.

Publisher's URL:


We explore how consumers deal with feelings of disgust in consumption situations. We look at the common elicitors of disgust, and discover two categories not previously documented in the literature: (1) ignorance, and (2) inconvenience, i.e. things that did not work out as planned, desired, or imagined. In Study 2 we use scenarios to look at responses to disgust in consumption situations, and in Study 3 we manipulate scenarios to see if reported responses in study 2 are how people actually behave.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Press, Dr Melea
Authors: Atalay, A. S., and Press, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Advances in Consumer Research
Publisher:Association for Consumer Research

University Staff: Request a correction | Enlighten Editors: Update this record