Stinkin' inconvenience! How consumers experience and respond to disgust

Atalay, A. S. and Press, M. (2007) Stinkin' inconvenience! How consumers experience and respond to disgust. Advances in Consumer Research, 34, pp. 373-374.

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Publisher's URL: https://www.acrwebsite.org/volumes/12616/volumes/v34/NA-34

Abstract

We explore how consumers deal with feelings of disgust in consumption situations. We look at the common elicitors of disgust, and discover two categories not previously documented in the literature: (1) ignorance, and (2) inconvenience, i.e. things that did not work out as planned, desired, or imagined. In Study 2 we use scenarios to look at responses to disgust in consumption situations, and in Study 3 we manipulate scenarios to see if reported responses in study 2 are how people actually behave.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Press, Dr Melea
Authors: Atalay, A. S., and Press, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Advances in Consumer Research
Publisher:Association for Consumer Research
ISSN:0098-9258

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