What we know about the impact of advertising on disordered gambling

Planzer, S. and Wardle, H. (2012) What we know about the impact of advertising on disordered gambling. European Journal of Risk Regulation, 3(4), pp. 588-594. (doi: 10.1017/S1867299X00002518)

Full text not currently available from Enlighten.

Abstract

Towards the end of 2011, the (then) Responsible Gambling Fund published a report which, inter alia, offers an overview of the research gaps in relation to the impact of advertising on disordered gambling. In this article, the authors of the report summarise their main findings. They conclude that evaluating the impact of gambling advertising is highly complex. Nonetheless, advertising forms an important component of the broader environment in which behaviour and attitudes are shaped. The empirical evidence base is weak and therefore conclusions about whether gambling advertising is associated with increased levels of disordered gambling cannot be drawn. However, there is some evidence that advertising alters perceptions and attitudes towards gambling. Yet, evidence demonstrating translation of this into behavioural change is weak. Particular attention should be given to vulnerable population groups such as adolescents and disordered gamblers. In view of further research, a set of recommendations is provided.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Wardle, Dr Heather
Authors: Planzer, S., and Wardle, H.
College/School:College of Social Sciences > School of Social and Political Sciences > Sociology Anthropology and Applied Social Sciences
Journal Name:European Journal of Risk Regulation
Publisher:Cambridge University Press
ISSN:1867-299X
ISSN (Online):2190-8249

University Staff: Request a correction | Enlighten Editors: Update this record