Who follows the referendum campaign? The effect of political interest and media use in Bulgaria

Gherghina, S. and Bankov, P. (2020) Who follows the referendum campaign? The effect of political interest and media use in Bulgaria. Problems of Post-Communism, (doi: 10.1080/10758216.2020.1760722) (Early Online Publication)

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The content of referendum campaigns and their effects on voters has been broadly covered in the literature. However, there is little information about who follows the campaigns. To address this gap in the literature our article analyzes what determines the people who vote in referendums to pay attention to the political campaign. The analysis focuses on the 2016 referendum in Bulgaria and uses individual-level data from an original survey. The findings indicate that high interest in politics and the use of traditional media increased the level of campaign following. Online news consumption and political participation had a lower positive effect.

Item Type:Articles
Status:Early Online Publication
Glasgow Author(s) Enlighten ID:Bankov, Mr Petar and Gherghina, Dr Sergiu
Authors: Gherghina, S., and Bankov, P.
College/School:College of Social Sciences > School of Social and Political Sciences > Politics
Journal Name:Problems of Post-Communism
Publisher:Taylor & Francis
ISSN (Online):1557-783X
Published Online:29 May 2020
Copyright Holders:Copyright © 2020 Taylor and Francis Group, LLC
First Published:First published in Problems of Post-Communism 2020
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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