Carter, S. and Shaw, S. A. (1993) The British vegetable industry: changing marketing and the role of market intelligence. British Food Journal, 95(10), pp. 29-35. (doi: 10.1108/00070709310048452)
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Abstract
Presents an analysis of the domestic market for field vegetables and comments on the nature of the market changes and the role of market intelligence. Concludes with a discussion of how British producers can use their competitive advantages to exploit current opportunities and to build new markets.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Carter, Professor Sara |
| Authors: | Carter, S., and Shaw, S. A. |
| College/School: | College of Social Sciences |
| Journal Name: | British Food Journal |
| Publisher: | MCB University Press |
| ISSN: | 0007-070X |
| ISSN (Online): | 1758-4108 |
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