Kostyk, A. and Niculescu, M. (2015) From Objective to Subjective Risky Options: The Mediating Effect of Processing Fluency. AMA Summer Educators' Conference 2015: Improving Business Practice Through Marketing Insight, Chicago, IL, USA, 14-16 Aug 2015.
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Abstract
No abstract available.
| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
| Authors: | Kostyk, A., and Niculescu, M. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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Deposit and Record Details
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