Unique or Popular Choice: How Sustainable Apparel Descriptions Influence Brand Evaluations

Cowan, K. and Kostyk, A. (2018) Unique or Popular Choice: How Sustainable Apparel Descriptions Influence Brand Evaluations. 13th Global Brand Conference, Newcastle, UK, 2-4 May 2018.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Cowan, K., and Kostyk, A.
College/School:College of Social Sciences > Adam Smith Business School > Management

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