Cowan, K. and Kostyk, A. (2018) Luxury Brand Identity and Digital Strategy: Modern vs. Traditional Luxury Brands. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italy, 3-4 Sept 2018.
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
Authors: | Cowan, K., and Kostyk, A. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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