Use of Surveytainment Elements in Knowledge-Assessment Tests

Kostyk, A. , Zhou, W. and Hyman, M. R. (2019) Use of Surveytainment Elements in Knowledge-Assessment Tests. 52nd Academy of Marketing Conference, London, UK, 02-04 Jul 2019.

Full text not currently available from Enlighten.

Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Kostyk, Dr Alena
Authors: Kostyk, A., Zhou, W., and Hyman, M. R.
College/School:College of Social Sciences > Adam Smith Business School > Management

University Staff: Request a correction | Enlighten Editors: Update this record