Kostyk, A. , Zhou, W. and Hyman, M. R. (2019) Use of Surveytainment Elements in Knowledge-Assessment Tests. 52nd Academy of Marketing Conference, London, UK, 02-04 Jul 2019.
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
Authors: | Kostyk, A., Zhou, W., and Hyman, M. R. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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