Kostyk, A. , Zhou, W. and Hyman, M. R. (2016) Surveytainment: a possible solution to declining survey data quality. In: Fowler, J. G. and Weiser, J. (eds.) Reimagining: The Power of Marketing to Create Enduring Value. Society for Marketing Advance: Atlanta, GA, pp. 38-40. ISBN 9780984088478
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Publisher's URL: https://societyformarketingadvances.org/resources/Documents/Resources/Conference%20Proceedings/SMA2016_v11.pdf
Abstract
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
| Authors: | Kostyk, A., Zhou, W., and Hyman, M. R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Society for Marketing Advance |
| ISBN: | 9780984088478 |
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