Kostyk, A. , Zhou, W. and Hyman, M. R. (2019) Using surveytainment to counter declining survey data quality. Journal of Business Research, 95, pp. 211-219. (doi: 10.1016/j.jbusres.2018.10.024)
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Abstract
One continuing problem for survey researchers is self-reports submitted by inattentive, disengaged, or mischievous respondents. Embedding entertainment-based interruptions—surveytainment—into a questionnaire may improve data quality. After proposing affect regulation and process interruption as the theoretical basis for surveytainment's efficacy, findings from four associated empirical studies are summarized. Collectively, these results suggest survey researchers consider adding surveytainment elements to their questionnaires. In closing, conclusions and implications for future research are discussed.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Kostyk, Dr Alena |
| Authors: | Kostyk, A., Zhou, W., and Hyman, M. R. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Journal of Business Research |
| Publisher: | Elsevier |
| ISSN: | 0148-2963 |
| ISSN (Online): | 1873-7978 |
| Published Online: | 20 October 2018 |
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