Graheli, S. and Pettegree, A. (2019) How to lose money in the business of books: Commercial strategies in the first age of print. In: Graheli, S. (ed.) Buying and Selling: The Business of Books in Early Modern Europe. Series: Library of the Written Word (72). Brill: Leiden, pp. 1-20. ISBN 978-9004340398 (doi: 10.1163/9789004340398_002)
Full text not currently available from Enlighten.
Publisher's URL: https://brill.com/view/title/34449
Abstract
A broad-view discussion of commercial strategies in the first age of print, focusing on business models and several case studies in a European comparative perspective. This serves as an introduction to the edited volume Buying and Selling. The Business of Books in Early Modern Europe.
Item Type: | Book Sections (Introduction) |
---|---|
Status: | Published |
Glasgow Author(s) Enlighten ID: | Graheli, Dr Shanti |
Authors: | Graheli, S., and Pettegree, A. |
College/School: | College of Arts & Humanities > School of Modern Languages and Cultures |
Publisher: | Brill |
ISBN: | 978-9004340398 |
University Staff: Request a correction | Enlighten Editors: Update this record