How to lose money in the business of books: Commercial strategies in the first age of print

Graheli, S. and Pettegree, A. (2019) How to lose money in the business of books: Commercial strategies in the first age of print. In: Graheli, S. (ed.) Buying and Selling: The Business of Books in Early Modern Europe. Series: Library of the Written Word (72). Brill: Leiden, pp. 1-20. ISBN 978-9004340398 (doi:10.1163/9789004340398_002)

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Publisher's URL: https://brill.com/view/title/34449

Abstract

A broad-view discussion of commercial strategies in the first age of print, focusing on business models and several case studies in a European comparative perspective. This serves as an introduction to the edited volume Buying and Selling. The Business of Books in Early Modern Europe.

Item Type:Book Sections (Introduction)
Status:Published
Glasgow Author(s) Enlighten ID:Graheli, Dr Shanti
Authors: Graheli, S., and Pettegree, A.
College/School:College of Arts > School of Modern Languages and Cultures
Publisher:Brill
ISBN:978-9004340398

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