Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Non-for-profit Brands. Scottish Graduate School of Social Science, Business and Management Pathway PhD Colloquium 2015, Aberdeen, UK, 9-10 April 2015.

Abstract

No abstract available.

• Item Type: Conference or Workshop Item
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Riahi Pour, Dr Parichehr
• Authors: Riahi Pour, P.
• College/School: College of Social Sciences > Adam Smith Business School > Management