Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Charity Brands

Riahi Pour, P. (2015) Evaluating the Impacts of Celebrity Endorsers on Consumers Perceptions and Donation Intention in the Context of Charity Brands. 1st Postgraduate Conference, Glasgow, UK, 26 June 2015.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riahi Pour, Dr Parichehr
Authors: Riahi Pour, P.
College/School:College of Social Sciences > Adam Smith Business School > Management

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