Donation Attitude-Behaviour Gap and Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study

Riahi Pour, P. (2016) Donation Attitude-Behaviour Gap and Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study. British Academy of Management (BAM) Doctoral Conference 2016, Newcastle, UK, 05 Sept 2016.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riahi Pour, Dr Parichehr
Authors: Riahi Pour, P.
College/School:College of Social Sciences > Adam Smith Business School > Management

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