Riahi Pour, P. (2016) Donation Attitude-Behaviour Gap in the Context of Celebrity-Endorsed Charity Campaigns: a Qualitative Exploratory Study. 15th Academy of Marketing Arts, Heritage, Non-profit and Social Marketing SIG Colloquium, London, UK, 16 Sept 2016.
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Abstract
No abstract available.
| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Riahi Pour, Dr Parichehr |
| Authors: | Riahi Pour, P. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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