Riahi Pour, P. (2017) To donate or not to donate? Investigating the Donation Intention-Behaviour Gap in Charity Celebrity-endorsed Campaigns. In: 12th Global Brand Conference of the Academy of Marketing, Kalmar, Sweden, 26-28 April 2017, pp. 349-355. ISBN 9789188357694
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Riahi Pour, Dr Parichehr |
Authors: | Riahi Pour, P. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
ISBN: | 9789188357694 |
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