To donate or not to donate? Investigating the Donation Intention-Behaviour Gap in Charity Celebrity-endorsed Campaigns

Riahi Pour, P. (2017) To donate or not to donate? Investigating the Donation Intention-Behaviour Gap in Charity Celebrity-endorsed Campaigns. In: 12th Global Brand Conference of the Academy of Marketing, Kalmar, Sweden, 26-28 April 2017, pp. 349-355. ISBN 9789188357694

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riahi Pour, Dr Parichehr
Authors: Riahi Pour, P.
College/School:College of Social Sciences > Adam Smith Business School > Management
ISBN:9789188357694
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