Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract

Riahi Pour, P. (2017) Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract. 20th Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand, 27 June - 01 July 2017.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riahi Pour, Dr Parichehr
Authors: Riahi Pour, P.
College/School:College of Social Sciences > Adam Smith Business School > Management
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