Riahi Pour, P. (2017) Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract. 20th Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand, 27 June - 01 July 2017.
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Riahi Pour, Dr Parichehr |
Authors: | Riahi Pour, P. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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