Nosenography: how smell constitutes meaning, identity and temporal experience in spatial assemblages

Canniford, R., Riach, K. and Hill, T. (2018) Nosenography: how smell constitutes meaning, identity and temporal experience in spatial assemblages. Marketing Theory, 18(2), pp. 234-248. (doi:10.1177/1470593117732462)

Canniford, R., Riach, K. and Hill, T. (2018) Nosenography: how smell constitutes meaning, identity and temporal experience in spatial assemblages. Marketing Theory, 18(2), pp. 234-248. (doi:10.1177/1470593117732462)

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Abstract

Nosenography is a theoretical and methodological commitment to uncover the presences and practices of smell, an often-ignored sensory feature of market and consumption spaces. Drawing on prior social science theorizations of smell as well as contemporary sensory marketing practices, we develop a framework to understand how smell features in spatial assemblages of bodies, locations and experiences. Extending theorizations of product smells and ambient smells, we show how this framework can guide knowledge of the sensing, practice and management of smell and space. We explain that smell is a dynamic and unruly force that (i) encodes spaces with meaning, (ii) identifies bodies with spaces, and (iii) punctuates the temporal experience of space as it changes. Nosenography reaffirms that spaces of consumption are multisensory and that this quality should be further acknowledged in figuring market spaces as dynamic and contested assemblages of heterogeneous constituents.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Riach, Professor Kathleen
Authors: Canniford, R., Riach, K., and Hill, T.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Marketing Theory
Publisher:SAGE
ISSN:1470-5931
ISSN (Online):1741-301X
Published Online:02 October 2017

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