Appropriating the brand: union organizing in front-line service work

Simms, M. (2011) Appropriating the brand: union organizing in front-line service work. In: Brannan, M. J., Parsons, E. and Priola, V. (eds.) Branded Lives: The Production and Consumption of Meaning at Work. Edward Elgar: Cheltenham, pp. 148-167. ISBN 9781849800921 (doi: 10.4337/9780857938145.00015)

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Abstract

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Item Type:Book Sections
Additional Information:eISBN: 9780857938145.
Status:Published
Glasgow Author(s) Enlighten ID:Simms, Professor Melanie
Authors: Simms, M.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Edward Elgar
ISBN:9781849800921
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