Negatively-valenced Customer Engagement Behavior: Forms and Drivers

Azer, J. and Alexander, M. (2017) Negatively-valenced Customer Engagement Behavior: Forms and Drivers. 5th Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, Naples, Italy, 6-9 June 2017.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Additional Information:Abstract available at http://www.naplesforumonservice.it/uploads/files/FORUMbook.pdf.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Azer, Dr Jaylan
Authors: Azer, J., and Alexander, M.
College/School:College of Social Sciences > Adam Smith Business School > Management

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