Save Your Wardrobe: Digitalising Sustainable Clothing Consumption

Shaw, D. and Duffy, K. (2019) Save Your Wardrobe: Digitalising Sustainable Clothing Consumption. Project Report. University of Glasgow, Glasgow.

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This preliminary research examines the role of digitalisation in changing how consumers respond to, manage and maintain more sustainable approaches to clothing. It brings together the mission and vision of Save Your Wardrobe, with expert consumer researchers from University of Glasgow. Using a qualitative approach (in-depth consumer interviews and wardrobe audits) we explore existing clothing behaviours and how the Save Your Wardrobe (SYW) application (app) could be used as a digital wardrobe management solution.

Item Type:Research Reports or Papers (Project Report)
Additional Information:This research has been funded by an ESRC Impact Accelerator Account.
Glasgow Author(s) Enlighten ID:Duffy, Dr Katherine and Shaw, Professor Deirdre
Authors: Shaw, D., and Duffy, K.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:University of Glasgow
Copyright Holders:Copyright © 2019 The Authors
Publisher Policy:Reproduced with the permission of the author

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