Brennan, S. and O'Rourke, B. (2019) Commercialising the cúpla focal: New speakers, language ownership, and the promotion of Irish as a business resource. Language in Society, 48(1), pp. 125-145. (doi: 10.1017/S0047404518001148)
|
Text
185889.pdf - Accepted Version 221kB |
Abstract
This article draws on ethnographic fieldwork in two Irish towns to examine the mobilisation of the Irish language as a resource for business by new speakers of Irish. We examine how local community-level Irish language advocacy organisations have implemented initiatives to specifically promote the use of Irish in business, primarily as visual commercial engagement with the language paired with the use of the cúpla focal. The article explores how new speakers of Irish understand what might be perceived as the tokenistic mobilisation of Irish and what value they invest in their efforts to use the cúpla focal. We explore tensions over language ownership that emerge as more fluent proprietors of ‘bilingual businesses’ position themselves in relation to the ‘newness’ of these speakers.
Item Type: | Articles |
---|---|
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | O'Rourke, Professor Bernadette |
Authors: | Brennan, S., and O'Rourke, B. |
College/School: | College of Arts & Humanities > School of Modern Languages and Cultures > Hispanic Studies |
Journal Name: | Language in Society |
Publisher: | Cambridge University Press |
ISSN: | 0047-4045 |
ISSN (Online): | 1469-8013 |
Published Online: | 16 October 2018 |
Copyright Holders: | Copyright © 2018 Cambridge University Press |
First Published: | First published in Language in Society 48(1):125-145 |
Publisher Policy: | Reproduced in accordance with the copyright policy of the publisher |
University Staff: Request a correction | Enlighten Editors: Update this record