Consequences Towards Brands After a Service Failure: A Holistic View

Khan, M.A., Veloutsou, C. and Chatzipanagiotou, K. (2019) Consequences Towards Brands After a Service Failure: A Holistic View. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

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Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra
Authors: Khan, M.A., Veloutsou, C., and Chatzipanagiotou, K.
College/School:College of Social Sciences > Adam Smith Business School > Management
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