CCT perspectives on macromarketing: introduction to the special issue

Sandıkcı, Ö. and Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39(1), pp. 5-8. (doi:10.1177/0276146718820930)

Sandıkcı, Ö. and Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39(1), pp. 5-8. (doi:10.1177/0276146718820930)

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Abstract

Introduction to the Special Issue on CCT perspectives on Macromarketing.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Sandikci Turkdogan, Professor Ozlem
Authors: Sandıkcı, Ö., and Kravets, O.
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Macromarketing
Publisher:SAGE Publications
ISSN:0276-1467
ISSN (Online):1552-6534
Published Online:26 December 2018
Copyright Holders:Copyright © 2018 The Authors
First Published:First published in Journal of Macromarketing 39(1): 5-8
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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