Can accessing the Internet while travelling encourage commuters to use public transport regardless of their attitude?

Hong, J. , McArthur, D. P. and Livingston, M. (2019) Can accessing the Internet while travelling encourage commuters to use public transport regardless of their attitude? Sustainability, 11(12), 3281. (doi:10.3390/su11123281)

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Due to advances in technology (in particular the Internet), people have become less restricted by space and time, and can use travel time more productively by using their Internet-connected mobile devices on the move. Some operators provided Internet access on public transport to increase ridership. This has been shown to increase ridership, however it is not clear if it can induce people who prefer private cars to public transport to consider using public transport. In this paper, we examine the relationship between the frequency of using the Internet while commuting or travelling, and commuting mode choice, and how this relationship varies for people who have different attitudes toward public transport. Our results show that commuters who use the Internet frequently on the move tend to use public transport more. In addition, this association is significant for those who prefer private cars to public transport, showing the potential effectiveness of new technology in generating new riders.

Item Type:Articles
Glasgow Author(s) Enlighten ID:Hong, Dr Jinhyun and Livingston, Dr Mark and Mcarthur, Dr David
Authors: Hong, J., McArthur, D. P., and Livingston, M.
College/School:College of Social Sciences > School of Social and Political Sciences > Urban Studies
Journal Name:Sustainability
ISSN (Online):2071-1050
Copyright Holders:Copyright © 2019 The Authors
First Published:First published in Sustainability 11(12):3281
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
651921Urban Big Data Research CentrePiyushimita ThakuriahEconomic and Social Research Council (ESRC)ES/L011921/1SPS - URBAN STUDIES
3040420UBDC Centre TransitionNick BaileyEconomic and Social Research Council (ESRC)ES/S007105/1S&PS - Administration

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