Bishop, P. (2019) Rebranding MFL. Linguist, 58(2), pp. 20-22.
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Publisher's URL: https://thelinguist.uberflip.com/the-linguist-archive/the-linguist-58-2-june-july-2019-2
Abstract
Paul Bishop argues that commercializing and re-visioning university languages are both essential and unavoidable.
Item Type: | Articles |
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Keywords: | MFL, rebranding languages, commercialisation. |
Status: | Published |
Refereed: | No |
Glasgow Author(s) Enlighten ID: | Bishop, Professor Paul |
Authors: | Bishop, P. |
College/School: | College of Arts & Humanities > School of Modern Languages and Cultures > German |
Journal Name: | Linguist |
Publisher: | Chartered Institute of Linguists |
ISSN: | 0268-5965 |
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