Bundling, reprinting, and reframing: Serial practices across borders

Hammill, F. and McGregor, H. (2019) Bundling, reprinting, and reframing: Serial practices across borders. Journal of Modern Periodical Studies, 9(1), pp. 76-100. (doi:10.5325/jmodeperistud.9.1.0076)

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Publisher's URL: https://www.jstor.org/stable/10.5325/jmodeperistud.9.1.0076

Abstract

This essay explores the circulation of periodical material between metropolitan and regional locations in early twentieth-century North America. It asks how the globalized consumer technology of the household magazine was being taken up outside of cosmopolitan centers through the framework of local, regional, or national concerns. For example, mainstream Canadian monthlies such as The Western Home Monthly and Maclean’s frequently engaged with, or re-used, content and formats taken from New York publications. To understand these transnational publishing dynamics, we argue, it is crucial to attend to the material practices of magazines. The essay analyzes several such practices, including both editorial and sales strategies. We look at the reprinting or reframing of complete features and of excerpts from other periodicals. We examine the simultaneous serialization of novels in American and Canadian publications, using a case study of Martha Ostenso's Wild Geese. And we offer the first critical discussion of 'bundling', whereby US and Canadian titles were packaged together as a single subscription. The essay argues that the affordances of seriality, particularly timeliness and increased circulation through decreasing prices, allowed editors to redeploy metropolitan print materials for a regional readership eager to imagine themselves as participants in the new project of modernity.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Hammill, Professor Faye
Authors: Hammill, F., and McGregor, H.
College/School:College of Arts > School of Critical Studies > English Literature
Journal Name:Journal of Modern Periodical Studies
Publisher:Penn State University Press
ISSN:1947-6574
ISSN (Online):2152-9272
Copyright Holders:Copyright © 2019 The Pennsylvania State University, University Park, PA
First Published:First published in Journal of Modern Periodical Studies 9(1):76-100
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

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