Television and the development of the data economy: data analysis, power and the public interest

Doyle, G. (2018) Television and the development of the data economy: data analysis, power and the public interest. Working Paper. Centre for Copyright and New Business Models in the Creative Economy (CREATe), Glasgow.

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Publisher's URL: https://www.create.ac.uk/television-and-the-development-of-the-data-economy-data-analysis-power-and-the-public-interest/

Abstract

Data analysis is steadily becoming more central to management decision-making in media organizations across the globe. The reliance of subscription video on demand (SVoD) services, such as Netflix, on data analytics to underpin deci- sions about new content investment is well-established. However, what are the key opportunities and challenges facing the rest of the television industry? This article examines how data analysis is facilitating improved methods of personaliza- tion and more effective intelligence about the relative appeal of content for differ- ing audience segments. But growing reliance on big data also raises a number of critical public interest questions. This article highlights how data is now a key source of competitive advantage in the television industry and a resource that can be monopolized. It argues that media policy-making needs to pay more attention to the emergence and implications of asymmetries of power in relation to ownership and use of data in managerial decision-making.

Item Type:Research Reports or Papers (Working Paper)
Status:Published
Glasgow Author(s) Enlighten ID:Doyle, Professor Gillian
Authors: Doyle, G.
College/School:College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Publisher:Centre for Copyright and New Business Models in the Creative Economy (CREATe)
Copyright Holders:Copyright © 2018 The Author
First Published:First published in CREATe Working Paper Series 2018/10
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
589485Centre for Creativity, Regulation, Enterprise & Technology (CREATe)Martin KretschmerArts & Humanities Research Council (AHRC)AH/K000179/1LAW - CREATE
714001Television Production in Transition: Independence, Scale and SustainabilityGillian DoyleEconomic and Social Research Council (ESRC)ES/N015258/1CCA - THEATRE FILM AND TV STUDIES