Evaluating emotional engagement in digital stories for interpreting the past. The case of the Hunterian Museum’s Antonine Wall EMOTIVE experiences

Economou, M. , Young, H. and Sosnowska, E. (2019) Evaluating emotional engagement in digital stories for interpreting the past. The case of the Hunterian Museum’s Antonine Wall EMOTIVE experiences. In: 3rd Digital Heritage International Congress, San Francisco, CA, USA, 26-30 Oct 2018, ISBN 9781728102924 (doi:10.1109/DigitalHeritage.2018.8810043)

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Abstract

Digital storytelling has been used in cultural heritage for over two decades, yet integrating this in museum displays to encourage visitors’ deep engagement, including both affective and cognitive outcomes, remains challenging and raises a number of issues. EMOTIVE is a European Union Horizon 2020 Research and Innovation project which addresses some of these as it aims to design and evaluate emotionally engaging digital visitor experiences for heritage sites and museum displays. The Hunterian, the museum of the University of Glasgow and one of the EMOTIVE cultural partners, has designed digital stories to interpret its permanent display ‘The Antonine Wall: Rome’s Final Frontier’ which showcases the museum’s collection from the Wall, a UNESCO World Heritage site. The paper discusses a) the design of the on-site EMOTIVE experience of ‘Ebutius’s Dilemma’ based on the EMOTIVE conceptual framework, and b) the qualitative and quantitative, mixed-methods evaluation of the impact of the experience on diverse visitor groups, focusing primarily on emotional engagement, and based on the EMOTIVE evaluation framework. It presents formative evaluation findings, the lessons learned from using a variety of methods, and discusses the broader issues raised when designing for and studying emotional engagement in cultural heritage settings.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Young, Dr Hilary and Sosnowska, Dr Emilia and Economou, Professor Maria
Authors: Economou, M., Young, H., and Sosnowska, E.
College/School:College of Arts > School of Humanities > Information Studies
ISBN:9781728102924
Copyright Holders:Copyright © 2018 IEEE
First Published:First published in 3rd Digital Heritage International Congress 2019
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
730901EMOTIVEMaria EconomouEuropean Commission (EC)727188HU - INFORMATION STUDIES