Veloutsou, C. , Dessart, L. and Aldas-Manzano, J. (2018) Heterogeneous Brand Engagement in Brand Communities. 47th European Marketing Academy Conference (EMAC), Glasgow, UK, 29 May - 1 June 2018. (Unpublished)
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Abstract
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| Item Type: | Conference or Workshop Item |
|---|---|
| Status: | Unpublished |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Aldas-Manzano, Dr Joaquin and Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C., Dessart, L., and Aldas-Manzano, J. |
| College/School: | College of Social Sciences > Adam Smith Business School College of Social Sciences > Adam Smith Business School > Management |
| Related URLs: |
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