Conceptualising and Operationalising Respect in Consumer-Brand Relationships

Veloutsou, C. (2018) Conceptualising and Operationalising Respect in Consumer-Brand Relationships. 21st Academy of Marketing Science World Marketing Congress (WMC), Porto, Portugal, 27-29 June 2018. (Unpublished)

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
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