Brand Community Integration, Participation and Commitment: A Comparison Between Consumer-Run and Company-Managed Communities

Pedeliento, G., Adreini, D. and Veloutsou, C. (2018) Brand Community Integration, Participation and Commitment: A Comparison Between Consumer-Run and Company-Managed Communities. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italy, 3-4 Sept 2018. (Unpublished)

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Pedeliento, G., Adreini, D., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
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