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The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2018) The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands. In: 8th Global Innovation and Knowledge Academy (GIKA), Valencia, Spain, 25-27 June 2018,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Chatzipanagiotou, Dr Kalliopi and Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., Chatzipanagiotou, K., and Christodoulides, G.
College/School:College of Social Sciences > Adam Smith Business School > Management
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