They are Looking at Me!: Understanding how Audience Presence Impacts on Public Display Users

Gentile, V., Khamis, M. , Sorce, S. and Alt, F. (2017) They are Looking at Me!: Understanding how Audience Presence Impacts on Public Display Users. In: 6th ACM International Symposium on Pervasive Displays, Lugano, Switzerland, 7-9 Jun 2017, p. 11. ISBN 9781450350457 (doi: 10.1145/3078810.3078822)

Abstract

It is well known from prior work, that people interacting as well as attending to a public display attract further people to interact. This behavior is commonly referred to as the honeypot effect. At the same time, there are often situations where an audience is present in the vicinity of a public display that does not actively engage or pay attention to the display or an approaching user. However, it is largely unknown how such a passive audience impacts on users or people who intend to interact. In this paper, we investigate the influence of a passive audience on the engagement of people with a public display. In more detail, we report on the deployment of a display in a public space. We collected and analyzed video logs to understand how people react to passive audience in the vicinity of public displays. We found an influence on where interacting users position themselves relative to both display and passive audience as well as on their behavior. Our findings are valuable for display providers and space owners who want to maximize the display's benefits.

• Item Type: Conference Proceedings
• Additional Information: This work is partially funded on a research grant by the Italian Ministry of University and Research (MIUR), namely project NEPTIS (Grant no. PON03PE_00214_3).
• Keywords: Audience behavior, interactive displays, public displays.
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Khamis, Dr Mohamed
• Authors: Gentile, V., Khamis, M., Sorce, S., and Alt, F.
• College/School: College of Science and Engineering > School of Computing Science
• Publisher: ACM
• ISBN: 9781450350457
• Copyright Holders: Copyright © 2017 The Authors
• First Published: First published in Proceedings of the 6th ACM International Symposium on Pervasive Displays: 11
• Publisher Policy: Reproduced in accordance with the publisher copyright policy