The mass media and Russia’s “Sphere of Interests”: mechanisms of regional hegemony in Belarus and Ukraine

Szostek, J. (2018) The mass media and Russia’s “Sphere of Interests”: mechanisms of regional hegemony in Belarus and Ukraine. Geopolitics, 23(2), pp. 307-329. (doi: 10.1080/14650045.2017.1402298)

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As conduits for ideas, values and geographical knowledge, the mass media contribute to the construction of regional order. Moscow-based media organisations with audiences in post-Soviet republics have been described as ‘soft power tools’ or ‘information weapons’ which aid the Russian state in its pursuit of regional dominance. However, a heavy focus on the agency of the Russian state obscures the important role that local actors and their motives often play in delivering Russian media content to large audiences in neighbouring countries. This article examines several major news providers which export content from Russia to Belarus and Ukraine, reaching large audiences thanks to partnerships that serve particular local interests and accommodate some local sensitivities. These news providers resemble mechanisms of neo-Gramscian regional hegemony, where actors in the ‘periphery’ are involved in perpetuating norms from the ‘centre’. The article argues that Russia’s political leadership, despite promoting consensual hegemony as its preferred regional order, has in fact undermined the type of media mechanisms that might have helped to sustain such an order. As the Russian state has projected narratives without regard for negative local reactions, it has made itself more reliant on coercive means to secure its declared ‘sphere of interests’ across formerly Soviet territory.

Item Type:Articles
Additional Information:This work was supported by the Andrew W. Mellon Foundation [Postdoctoral fellowship]; European Commission [Marie Skłodowska-Curie Fellowship]; ESRC/CEELBAS [Doctoral studentship].
Glasgow Author(s) Enlighten ID:Szostek, Dr Joanna
Authors: Szostek, J.
College/School:College of Social Sciences > School of Social and Political Sciences > Politics
Journal Name:Geopolitics
Publisher:Taylor & Francis (Routledge)
ISSN (Online):1557-3028
Published Online:23 January 2018
Copyright Holders:Copyright © 2018 Taylor and Francis Group, LLC
First Published:First published in Geopolitics 23(2):307-329
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

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