Why concert promoters matter

Brennan, M. and Webster, E. (2011) Why concert promoters matter. Scottish Music Review, 1(2), pp. 1-25.

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Forming a companion piece to Frith’s 2007 article on why live music matters, this paper argues that there is a need to refine accounts of the music industries to reflect live music’s growing dominance. It does so by focusing on the rock/pop concert promoter and posits that in contrast to traditional definitions, the role of the promoter is astonishingly flexible and adaptable. The authors argue that the promoter necessarily ‘wears many hats’ and offer three promotional models to understand the work that promoters do. To illustrate this and to understand the development of live music promotion in the UK from 1955 onwards, the article compares and contrasts historical research with contemporary ethnography.

Item Type:Articles
Additional Information:This paper draws on work by Simon Frith and Martin Cloonan as part of a larger project examining the promotion of live music in the UK, and is funded by AHRC research grant F00947/1. We would also like to acknowledge John Williamson for his contribution.
Glasgow Author(s) Enlighten ID:Brennan, Dr Matt
Authors: Brennan, M., and Webster, E.
College/School:College of Arts > School of Culture and Creative Arts > Music
Journal Name:Scottish Music Review

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