Misbah, H., Harrison, T. and Ibrahim, E. (2015) Jumped or Pushed?: Understanding Customer Switching in the Banking Context. In: 2015 Academy of Marketing Science Annual Conference, Denver, CO, 12-14 May 2015, pp. 47-48. ISBN 9783319266466
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Publisher's URL: https://cdn.ymaws.com/www.ams-web.org/resource/resmgr/2015/59759_AMS_2015_hires.pdf
Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Ibrahim, Mr Essam |
| Authors: | Misbah, H., Harrison, T., and Ibrahim, E. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| ISSN: | 2363-6165 |
| ISBN: | 9783319266466 |
| Related URLs: |
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