Ibrahim, E. and Gomez, K. (2017) Factors Influencing Consumer Preference of Global and Local Brands in Hospitality Industry. In: Society for Marketing Advances, Louisville, KY, 7-11 November 2017,
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165998.pdf - Accepted Version 371kB |
Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Ibrahim, Mr Essam |
Authors: | Ibrahim, E., and Gomez, K. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Copyright Holders: | Copyright © 2017 The Authors |
Publisher Policy: | Reproduced with the permission of the publisher |
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