Factors Influencing Consumer Preference of Global and Local Brands in Hospitality Industry

Ibrahim, E. and Gomez, K. (2017) Factors Influencing Consumer Preference of Global and Local Brands in Hospitality Industry. In: Society for Marketing Advances, Louisville, KY, 7-11 November 2017,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Ibrahim, Mr Essam
Authors: Ibrahim, E., and Gomez, K.
College/School:College of Social Sciences > Adam Smith Business School > Management
Copyright Holders:Copyright © 2017 The Authors
Publisher Policy:Reproduced with the permission of the publisher
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