Ibrahim, E. and Gomez, K. (2018) Consumer Choice and Preference of Global versus Local Restaurant Brands in Philippine: An Empirical Study. In: 51st Academy of Marketing Conference (AM2018), Stirling, UK, 2-5 July 2018,
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Abstract
No abstract available.
| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Ibrahim, Mr Essam |
| Authors: | Ibrahim, E., and Gomez, K. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Copyright Holders: | Copyright © 2018 The Authors |
| Publisher Policy: | Reproduced in accordance with the copyright policy of the publisher |
| Related URLs: |
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