West, D., Ford, J., Ibrahim, E. , Teck Chai, L. and Mishra, P. (2019) Strategic Marketing: an Asian Perspective. Oxford University Press (Malaysia). (In Press)
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| Item Type: | Books |
|---|---|
| Status: | In Press |
| Glasgow Author(s) Enlighten ID: | Ibrahim, Mr Essam |
| Authors: | West, D., Ford, J., Ibrahim, E., Teck Chai, L., and Mishra, P. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Oxford University Press (Malaysia) |
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