West, D., Ford, J. and Ibrahim, E. (2015) Strategic Marketing: Creating Competitive Advantage. Oxford University Press: Oxford, United Kingdom. ISBN 9780199684090
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Publisher's URL: https://global.oup.com/ukhe/product/strategic-marketing-9780199684090?cc=gb&lang=en&
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| Item Type: | Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Ibrahim, Mr Essam |
| Authors: | West, D., Ford, J., and Ibrahim, E. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Oxford University Press |
| ISBN: | 9780199684090 |
| Related URLs: |
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