Estimating mean willingness to pay from dichotomous choice contingent valuation studies

Buckland, S.T., Macmillan, D.C., Duff, E.I. and Hanley, N. (1999) Estimating mean willingness to pay from dichotomous choice contingent valuation studies. Journal of the Royal Statistical Society: Series D (The Statistician), 48(1), pp. 109-124. (doi: 10.1111/1467-9884.00175)

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Abstract

Methods for estimating mean willingness to pay for some environmental goal are reviewed. Logistic regression analysis of data from dichotomous choice contingent valuation studies often models the willingness-to-pay curve poorly. We develop solutions to this problem. We also show how to model responses as a function of several covariates, and how to model the case in which a proportion of respondents is not willing to pay anything. Analytic and bootstrap methods for quantifying precision are developed. We illustrate the methods by using an example in which biodiversity losses due to acid rain deposition in Scotland are valued.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Hanley, Professor Nicholas
Authors: Buckland, S.T., Macmillan, D.C., Duff, E.I., and Hanley, N.
College/School:College of Medical Veterinary and Life Sciences > School of Biodiversity, One Health & Veterinary Medicine
Journal Name:Journal of the Royal Statistical Society: Series D (The Statistician)
Publisher:Wiley
ISSN:0039-0526
ISSN (Online):1467-9884

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