An empirical investigation of green purchase behaviour among the young generation

Kanchanapibul, M., Lacka, E., Wang, X. and Chan, H. K. (2014) An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, pp. 528-536. (doi: 10.1016/j.jclepro.2013.10.062)

Full text not currently available from Enlighten.


Due to an increasing awareness in environmental impact, consumers are more sensitive towards green products when making their purchasing decisions. The young generation, who represents the future of our society, seems to have a different attitude and belief which enables them to reflect on their choice of green products. This research empirically examines the influence of ecological affect and ecological knowledge on the green purchasing behaviour of the young generation. A survey was administered to young consumers between the age of 18 and 30. Structural equation modelling was applied to test the hypotheses. The analysis result confirms that the ecological effect and knowledge are significant in determining young consumers' green involvement as well as their actual purchase.

Item Type:Articles
Keywords:Green products, purchase behaviour, young generation, ecological cognition, marketing. distribution of products, environmental science(all), strategy and management, industrial and manufacturing engineering, renewable energy, sustainability and the environment
Glasgow Author(s) Enlighten ID:Lacka, Dr Ewelina
Authors: Kanchanapibul, M., Lacka, E., Wang, X., and Chan, H. K.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Cleaner Production
ISSN (Online):1879-1786
Published Online:16 November 2013

University Staff: Request a correction | Enlighten Editors: Update this record