Lacka, E. (2014) Culture dependent benefits of e-commerce : a consumer perspective. In: Lacka, E., Chan, H. and Yip, N. (eds.) E-commerce Platform Acceptance. Springer, pp. 151-168. ISBN 9783319061214
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Publisher's URL: http://www.springer.com/gb/book/9783319061207
| Item Type: | Book Sections |
|---|---|
| Keywords: | Marketing, distribution of products, computer software, marketing, management of technology and innovation. |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Lacka, Dr Ewelina |
| Authors: | Lacka, E. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Springer |
| ISBN: | 9783319061214 |
| Related URLs: |
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