Nudging farmers to enrol land into agri-environmental schemes: the role of a collective bonus

Kuhfuss, L., Préget, R., Thoyer, S. and Hanley, N. (2016) Nudging farmers to enrol land into agri-environmental schemes: the role of a collective bonus. European Review of Agricultural Economics, 43(4), pp. 609-636. (doi: 10.1093/erae/jbv031)

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Abstract

This article shows that the introduction of a conditional collective bonus in an agri-environmental scheme (AES) can improve farmers' participation and increase land enrolment for lower overall budgetary costs. This monetary bonus is paid in addition to the usual AES payment if a given threshold is reached in terms of aggregate farmer participation. Using a choice experiment, we estimate the preferences of winegrowers in the South of France for such a bonus. We show that it contributes to increased expectations of farmers on others' participation, therefore shifting a pro-environmental social norm and favouring the adoption of less pesticide-intensive farming practices.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Hanley, Professor Nicholas
Authors: Kuhfuss, L., Préget, R., Thoyer, S., and Hanley, N.
College/School:College of Medical Veterinary and Life Sciences > School of Biodiversity, One Health & Veterinary Medicine
Journal Name:European Review of Agricultural Economics
Publisher:Oxford University Press
ISSN:0165-1587
ISSN (Online):1464-3618
Published Online:05 August 2016
Copyright Holders:Copyright © 2016 Oxford University Press
First Published:First published in European Review of Agricultural Economics 43(4): 609-636
Publisher Policy:Reproduced in accordance with the publisher copyright policy

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