Bunn, C. , Ireland, R., Minton, J. , Holman, D., Philpott, M. and Chambers, S. (2019) Shirt sponsorship by gambling companies in the English and Scottish Premier Leagues: global reach and public health concerns. Soccer and Society, 20(6), pp. 824-835. (doi: 10.1080/14660970.2018.1425682)
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Abstract
While the nature of gambling practices is contested, a strong evidence base demonstrates that gambling can become a serious disorder and have a range of detrimental effects for individuals, communities and societies. Over the last decade, football in the UK has become visibly entwined with gambling marketing. To explore this apparent trend, we tracked shirt sponsors in both the English and Scottish Premier Leagues since 1992 and found a pronounced increase in the presence of sponsorship by gambling companies. This increase occurred at the same time the Gambling Act 2005, which liberalised rules, was introduced. We argue that current levels of gambling sponsorship in UK football, and the global visibility it provides to gambling brands, is a public health concern that needs to be debated and addressed. We recommend that legislators re-visit the relationship between football in the UK and the sponsorship it receives from the gambling industry.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Minton, Dr Jonathan and Bunn, Dr Christopher and Chambers, Dr Stephanie and Ireland, Dr Robin |
Authors: | Bunn, C., Ireland, R., Minton, J., Holman, D., Philpott, M., and Chambers, S. |
College/School: | College of Medical Veterinary and Life Sciences > School of Health & Wellbeing > Social Scientists working in Health and Wellbeing College of Social Sciences > School of Social and Political Sciences College of Social Sciences > School of Social and Political Sciences > Urban Studies |
Journal Name: | Soccer and Society |
Publisher: | Taylor & Francis |
ISSN: | 1466-0970 |
ISSN (Online): | 1743-9590 |
Published Online: | 17 January 2018 |
Copyright Holders: | Copyright © 2018 The Authors |
First Published: | First published in Soccer and Society 20(6):824-835 |
Publisher Policy: | Reproduced under a Creative Commons License |
Data DOI: | 10.5525/gla.researchdata.562 |
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