Shirt sponsorship by gambling companies in the English and Scottish Premier Leagues: global reach and public health concerns

Bunn, C. , Ireland, R., Minton, J. , Holman, D., Philpott, M. and Chambers, S. (2018) Shirt sponsorship by gambling companies in the English and Scottish Premier Leagues: global reach and public health concerns. Soccer and Society, (doi:10.1080/14660970.2018.1425682) (Early Online Publication)

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Abstract

While the nature of gambling practices is contested, a strong evidence base demonstrates that gambling can become a serious disorder and have a range of detrimental effects for individuals, communities and societies. Over the last decade, football in the UK has become visibly entwined with gambling marketing. To explore this apparent trend, we tracked shirt sponsors in both the English and Scottish Premier Leagues since 1992 and found a pronounced increase in the presence of sponsorship by gambling companies. This increase occurred at the same time the Gambling Act 2005, which liberalised rules, was introduced. We argue that current levels of gambling sponsorship in UK football, and the global visibility it provides to gambling brands, is a public health concern that needs to be debated and addressed. We recommend that legislators re-visit the relationship between football in the UK and the sponsorship it receives from the gambling industry.

Item Type:Articles
Status:Early Online Publication
Refereed:Yes
Glasgow Author(s) Enlighten ID:Minton, Dr Jonathan and Bunn, Dr Christopher and Chambers, Dr Stephanie and Ireland, Robin
Authors: Bunn, C., Ireland, R., Minton, J., Holman, D., Philpott, M., and Chambers, S.
College/School:College of Medical Veterinary and Life Sciences > Institute of Health and Wellbeing > Social Scientists working in Health and Wellbeing
College of Social Sciences > School of Social and Political Sciences
College of Social Sciences > School of Social and Political Sciences > Urban Studies
Journal Name:Soccer and Society
Publisher:Taylor & Francis
ISSN:1466-0970
ISSN (Online):1743-9590
Published Online:17 January 2018
Copyright Holders:Copyright © 2018 The Authors
First Published:First published in Soccer and Society 2018
Publisher Policy:Reproduced under a Creative Commons License
Data DOI:10.5525/gla.researchdata.562

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727641SPHSU Core Renewal: Setting and Health Improvement Research ProgrammeKathryn HuntMedical Research Council (MRC)MC_UU_12017/12IHW - MRC/CSO SPHU
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620221MRC SPHSU/GU Transfer FellowshipsLaurence MooreMedical Research Council (MRC)MC_PC_13027IHW - MRC/CSO SPHU