A physical activity intervention in a Bingo club: Significance of the setting

Evans, J. M.M., Connelly, J., Jepson, R., Gray, C. , Shepherd, A. and Mackison, D. (2018) A physical activity intervention in a Bingo club: Significance of the setting. Health Education Journal, 77(3), pp. 377-384. (doi:10.1177/0017896917741150)

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Abstract

Objective: A Bingo club was selected for the design and delivery of a health intervention (Well!Bingo) in order to engage with older women living in areas of socio-economic disadvantage. In the light of our experience, we discuss the significance of the setting in relation to a typology of health promotion settings. Design and Setting: The Well!Bingo physical activity intervention was piloted in a Bingo club in Scotland. Methods: In a pilot feasibility study, women were recruited face-to-face at a Bingo club over 2 weeks. The 12-week intervention consisted of three different structured exercise sessions per week, followed by refreshments, with trained instructors delivering a schedule of simple pre-defined health messages. Participants completed a baseline questionnaire, and in-depth qualitative interviews were carried out with participants and instructors post-intervention. For this paper, using the framework method, we retrieved and analysed the data coded as relating to the setting. Results: Eighteen women (55-92 years) took part in intervention sessions. Half lived in areas of socio-economic deprivation. Practical and social familiarity with the setting (a sense of belonging and being with people like themselves) encouraged them to take part, and implicit features of the setting may have enhanced recruitment and effectiveness. Discussion: In settings-based health promotion, a Bingo club could be seen as a ‘passive’ setting, simply facilitating access to a target population. It cannot be an ‘active setting’, because health promotion will never be a core activity and features cannot be drawn upon to influence change. However, calling it a passive setting overlooks the importance of characteristics that may enhance recruitment and effectiveness. This highlights the need to extend current concepts of ‘passive’ health promotion settings.

Item Type:Articles
Keywords:Public health, environmental and occupational health.
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Gray, Professor Cindy
Authors: Evans, J. M.M., Connelly, J., Jepson, R., Gray, C., Shepherd, A., and Mackison, D.
College/School:College of Medical Veterinary and Life Sciences > Institute of Health and Wellbeing > Social Scientists working in Health and Wellbeing
Journal Name:Health Education Journal
Publisher:SAGE
ISSN:0017-8969
ISSN (Online):1748-8176
Published Online:30 November 2017
Copyright Holders:Copyright © 2017 The Authors
First Published:First published in Health Education Journal 77(3):377-384
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

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