The Role of Self-Determination in Negative Brand Relationships: A Focus on the Apple Anti-Brand Community

Dessart, L. and Veloutsou, C. (2017) The Role of Self-Determination in Negative Brand Relationships: A Focus on the Apple Anti-Brand Community. 5th International Consumer-Brand Relationships Conference, Porto, Portugal, 18-20 May 2017. (Unpublished)

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Item Type:Conference or Workshop Item
Status:Unpublished
Refereed:Yes
Glasgow Author(s) Enlighten ID:Dessart, Miss Laurence and Veloutsou, Professor Cleopatra
Authors: Dessart, L., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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