Dessart, L. and Veloutsou, C. (2017) The Role of Self-Determination in Negative Brand Relationships: A Focus on the Apple Anti-Brand Community. 5th International Consumer-Brand Relationships Conference, Porto, Portugal, 18-20 May 2017. (Unpublished)
Full text not currently available from Enlighten.
Item Type: | Conference or Workshop Item |
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Status: | Unpublished |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Dessart, Miss Laurence and Veloutsou, Professor Cleopatra |
Authors: | Dessart, L., and Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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